In progress…
Some of my favorite projects to work are the ones I can jump into a product that’s pretty far along in development but needs some UX love, usually within tight deadlines. With Aetna I was asked to give a much-needed facelift to a product that was just weeks away from its launch.
Given the constraints of time and budget, we conducted a quick assessment of the product to identify the areas that needed the most attention and could be addressed the fastest. The overall navigation and visual design were the primary areas in need of improvement. We also wanted to redo the filtering system and how the graphs are presented. The entire team was open to our feedback and excited for the changes.
We built rough prototypes and ran user tests almost daily to confirm the designs and worked in parallel with data scientists to implement the changes. I was so impressed with what the team was able to achieve in such a short amount of time. Once the stakeholders saw the positive impact of our work, we got the green light to redesign the rest of the app.
Design Lead, UI/UX, Software
Design Lead, UI/UX, Software
Jellyfish is a creation tool for healthcare programs that was crafted with the diverse needs of artists, writers, animators, developers, and designers in mind. Our goal was to create a unified platform where collaboration could thrive without any hiccups.
We built wireframes and established the visual style early on to allow developers to kickstart the preliminary builds. Embracing agile, we kept the project moving swiftly over the span of two years.
To ensure that Jellyfish catered to the unique requirements of each user, we consistently prototyped and tested every feature. We engaged with users daily to gather their insights and make necessary adjustments. This iterative process allowed us to release new versions every two weeks, which included training the team and gathering their feedback for future releases.
It's been an exciting journey and I’m thrilled to have been part of a tool that empowers collaboration and creativity, all in the name of helping patients.
Design Lead, UI/UX, Web App
I had the incredible opportunity to lead the redesign of Grainger's Cart & Checkout experience and to visually unify their product suite. With Grainger boasting 4.5 million customers, tackling a redesign without disrupting their experience was no small feat. Alongside updating the visual design, we also seized the chance to enhance the user experience of the Cart & Checkout pages.
The previous design took users through several pages and required dozens of clicks just to get to their billing information. We noticed a significant drop-off at this stage and recognized the urgent need to simplify the process. We studied our competitors and came back with a streamlined, one-page design. This not only allowed customers to check out faster but also made it easier to replicate the experience seamlessly across our mobile apps.
We saw an immediate improvement in click-through rates and ensured a consistent and efficient user experience across all platforms.
Design Lead, UI/UX, Website, iOS, Android
In high school I used to sit in class and draw Zero’s board graphics all over my homework. 20 years later I got to fulfill a childhood dream and work with the chief himself, Jamie Thomas.
We brainstormed a few ideas and came up with the concept of doing an 80s series based on our favorite characters. I had 30 days to do 5 paintings and send over the finished files, ready for print. The boards were released in December and sold out in less than a month.
It was hands-down a career high for me and so grateful for the opportunity. My high school self would be beyond stoked.
Art Direction, Skateboard Design, Print
Designing a product suite that enabled users to effortlessly discover their favorite movies and shows, across multiple interfaces, was an exciting challenge. Before the days of Prime, Hulu, and Disney+, our team created a seamless and intuitive experience that catered to the diverse preferences of our users.
We designed the mobile app and TV interface to compliment each other. The app offered recommendations based on user preferences, viewing history, and ratings. It also provided search filters, genre-based browsing, and curated collections to enhance the discovery process. Simultaneously, the TV interface allowed users to explore trending content, broadcast scheduling, and personalized recommendations directly on their big screens.
By combining elegant design, intelligent algorithms, and user-centric features, our product suite changed the way users found their favorite programs. The final product debuted at CES in Las Vegas with great accolade.
Design Lead, UI/UX, Mobile, TV
I was brought in to help lead a product pitch for Craftsman around new bluetooth tech they wanted to integrate into their product line. All we had to go on was the mower could record run time and location.
We came back with a companion app that tracked oil changes, filter changes, and battery health just based on run time. We included instructions for DIYers to maintain their own equipment and order replacement parts directly in the app. Users could also opt-in for reminders about replacing old parts as well as receive local weather reports.
The pitch was green lit by Craftsman that same day. The app is set to launch on the pro series mowers first and then move to their other product lines.
Art Direction, Product Pitch, Mobile
It's funny how even in unexpected industries like generic pharmaceuticals, excitement and innovation can thrive. When we pitched some blue sky design concepts to the client, their enthusiasm for trying something bold and different really opened up a world of possibilities. Drawing inspiration from the beaker in the logo, we incorporated its angles throughout the site, creating a visually appealing and cohesive design.
With our mighty team of 3, we successfully delivered a website that the client absolutely adored. The project was completed ahead of schedule and under budget. It's always exciting when passion and creativity transform any generic project into a resounding success.
Design Lead, Website
When it comes to designing a website that sells ACME products, specifically designed for catching road runners, there are several key elements to consider.
First and foremost, the site should have a visually appealing and user-friendly interface that captures the essence of the ACME brand. Incorporating playful and dynamic graphics, along with a vibrant color scheme, can help create an engaging experience for visitors. The website should also provide detailed product descriptions, showcasing the unique features and benefits of each ACME product.
Additionally, incorporating customer reviews and ratings can instill confidence in potential buyers. To enhance the user experience, an intuitive navigation system should be implemented, allowing customers to easily find the ACME products they need.
Taking all these aspects into consideration, I created a website that effectively showcased ACME products tailored to catching those elusive road runners.
Design Lead, Website, Development
I've always loved sci-fi movies, including the really bad ones from the 50s. Revenge of the Creature, Horror at Party Beach, and Plan 9 from Outer Space are among the worst. Inspired by their fantastic trailers, I set out to create my own. The entire production took about 3 weeks and made its premier on the IMAX at AMC South Barrington.
The final result will absolutely terrify you!
Director, Video Production, Motion Graphics
I always find that designing for myself is one of the hardest things to do. The inspiration for my site came from two interests of mine: a city at night and creatures of the night. I wanted the site to transform in front of the user which required a blend After Effects and Flash and an ambient soundtrack to boot.
This site will always be special to me as it got me my first job weeks before graduating school.
Design Lead, Logo Design, Website, Flash, Development, Motion Graphics
I was one of those rare people that loved Flash sites. Inspired by my favorite movie, I wanted to create a site that had texture and ambience. Lights flicker when the train goes by. The footsteps and whistling of someone in the other room. Phone rings, waiting to be answered.
The navigation is hidden in items around the room. And the site features a soundtrack that Mike Sullivan himself would have loved.
Design Lead, Website, Flash, Development
We've been sent with eyes to see them
And ears to hear their steps
Our hearts are softer than the sheep
We've been known to calm the storm
And silence the ocean
With strength to spare you from their teeth
From their teeth
Design, Motion Graphics
