I had the incredible opportunity to lead the redesign of Grainger's Cart & Checkout experience and to visually unify their product suite. With Grainger boasting 4.5 million customers, tackling a redesign without disrupting their experience was no small feat. Alongside updating the visual design, we also seized the chance to enhance the user experience of the Cart & Checkout pages.

The previous design took users through several pages and required dozens of clicks just to get to their billing information. We noticed a significant drop-off at this stage and recognized the urgent need to simplify the process. We studied our competitors and came back with a streamlined, one-page design. This not only allowed customers to check out faster but also made it easier to replicate the experience seamlessly across our mobile apps.

We saw an immediate improvement in click-through rates and ensured a consistent and efficient user experience across all platforms.

Design Lead, UI/UX, Website, iOS, Android