I was brought in to help lead a product pitch for Craftsman around new bluetooth tech they wanted to integrate into their product line. All we had to go on was the mower could record run time and location.

We came back with a companion app that tracked oil changes, filter changes, and battery health just based on run time. We included instructions for DIYers to maintain their own equipment and order replacement parts directly in the app. Users could also opt-in for reminders about replacing old parts as well as receive local weather reports.

The pitch was green lit by Craftsman that same day. The app is set to launch on the pro series mowers first and then move to their other product lines.

Art Direction, Product Pitch, Mobile